It’s impossible to please everyone, and it’s even harder to stay super core because at some point you’ve got to provide for your family. It’s like, “Hey, good for you that you got that Subway commercial.” There will always be people who have this other sense of morality, and they’re like, “You’re working for the man” and “globalization” or whatever else they’re coming up with, but that’s their view.
Is that a good thing? I see it as much more accepting. But the idea of selling out doesn’t meaningfully exist in today’s culture - people just accept that there’s no real way to avoid working with corporations and big-name brands. The big criticism you used to get from skateboarding purists was for being a sellout. “I’m doing it against all odds, in terms of Father Time,” Hawk says. Over the last few years, aided by his charmingly self-deprecating social media presence and inspiring ability to maintain his still-formidable vert-ramp skills, Hawk has attained near-folk-hero status by proving that it’s possible to have a viable career as a 53-year-old professional skateboarder. But improbably, Hawk has defied the laws of pop-culture gravity.
#SMALL BACKYARD MINI RAMP PRO#
For a long time, the skateboarding icon Tony Hawk’s career appeared to have followed the trajectory of one of his tricks: He built up momentum during the 1980s and early 1990s, launched into an airborne peak in the late 1990s and early 2000s (thanks to his success in the newly televised X Games competitions and the popularity of the Tony Hawk Pro Skater video games) and then made a somewhat jarring return to Earth, pulled down by age and diminished cool.
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